Research Project
Becoming more and
more united with other parts of our lives, Facebook is touching out of the boundaries
of a distinctive social network. The most popular social networking website in
the world is Facebook. In recent times,Facebook is increasingly more important to
any aspect of our life(Business insider 2010).Over 800 million
users’ uses this social networking website. It is one of the most trafficked
website right now next only to Google. Facebook users have been growing rapidly
in comparison to other website users. It has become important for individuals
from various sectors including people studying, working or living at home (Telegraph
2010).It has also become an integral part of a lot of companies who utilize it
for contacting customers and for marketing and brand building. Facebook is also
bringing added features like Facebook. Facebook presents a very good
promotional opportunity for companies (Andy, K. 2009).As a lot of
individuals are joining social networking websites; it has become an integral
part of a lot of organizations. It is used as an extremely effective way for
marketing the products or services (You Tube 2010).The social network
has become a good place to showcase the products and services for free. So,
trust and brand building can be improved not only with the current buyers but
also for the new prospects(Daniel, N. 2009).Information can be
spread very fast using these websites(Schroeder, S. 2011).
The social network
Facebook has made the clients to be more acquainted with the organizations,
which is a golden rule of marketing. It facilitates companies to have
conversations directly with the customers. Promotion on Facebook can be
performed in two methods(The next web 2009).The first is by
utilizing their official Facebook Pages and the other is by using Groups.
Facebook Groups can be used for bringing together groups of Facebook users together;
who share similar interests, while in Pages users can interact with the page
owner or among themselves (Canven 2008).The social network
is free but also provides a chance to organizations to buy Facebook ads. These
Facebook Ads have also become a very good promotional strategy nowadays for companies (Richmond, R. 2007). Being a social
networking site, many teens use it to keep in touch with one another (Daily
Trojan 2010).It is used by students to meet their friends and loved ones including
those who are in contact or the ones who are not in contact for a large period
of time. Young Facebook users also like to share photographs and their personal
information including their daily routine and interests. They can send notes to
their contacts and post it too. Some students use Facebook to keep in contact
with their teachers to clear up doubts (Web master view 2007).Some teachers also
use the social network to improve their learning. Facebook presents the ability
to work together, imparting new ideas or information and discussing about the
topics or subjects of interest. Some mobile phones include Facebook, which
provides the feature to check up to date Facebook posts, status and other information (The daily
beast 2008).
Range
of sources of questioners
For any type of
research, the related information is must. For collecting the information there
are different techniques. One of them, one of the most popular data collection techniques,
is questionnaire based technique. For collecting the information, the researched
will make a set of question within a question form regarding research matter.
In my survey researcher also used the questionnaire research related questions
in a well organized form. There are 5
questions are made by the researcher. Researcher made the 5 questions for the
research survey purpose. In this data collection technique, the questions will
be served to the related groups who are related to the proposed purpose of the
research. The group of people may be enormous. But in comparison to the
researcher’s capacity, the entire group may not be surveyed by the researcher.
On the other hand the cost to cover the entire group may highly costly. For
that researcher will select randomly or chronologically from the selected group
to form a sample of the people. This will be called the sample size. The more
the sample size will be big, the more the result will be accurate. In this research
the same size for the collection of necessary information is 30 who are engaged
with the use of Facebook, the largest social media to connect the people. In
this research, after selecting the 30 Facebook users from the online and
researcher collect their daily purpose and in this case the investigator try to
make these questions according to fulfill the aim and objective of research project.
There is an online survey which is conducted by the researcher on 30 Facebook
users and it is selected, 15 Bangladeshi, 7 UK friends of researcher and rest
of the responds are African, Pakistani, Indian, American, Australian and
Chinese people. For the survey, secondary data are collected and in the Appendix C it is attested the 5
questionnaires set which made by the researcher.
Question-1:
Is Facebook and other social network site is trusted source for news delivery?
Answer: Yes 70%, No-20%, Not Respond-10%
From the 30 people
of the survey, 70% people
answer yes and it indicates that, Facebook and other social network site is
trusted source for news delivery. Facebook and other social network is playing a boundless
part in our lives believed by the 70%
people and it indicates that, Facebook and other social network site is trusted
source for news delivery. The digital age has seen a drop in the amount of newspapers sold and
the number of people reading these news sources. A high number of people prefer
to access their profiles on social media first before visiting news sites. The
reason for this is that friends and followers on social media platforms have
become trusted source for news compared to traditional sources (Schroeder, S. 2011).Facebook has
greatly affected the way people spend their leisure time. Gone are the days
when people frequented parks or libraries during their free time. However, with
the rise in Facebook social media sites such as Facebook and Twitter, more and
more people are logging in everyday just to interact and share information with
friends and followers. Moreover, a Facebook social media site has also changed
the way people socialize and interact with each other. 20% people respond no and it is indicates
that, they do not believe that, Social networking site is not trusted for the
news delivery. Even though a large number of people still meet each other or new people
through traditional venues such as cafes, parks and so on, more people are
discovering friends via Facebook social media sites (Condon, B. 2012). Rest of the people did not respond and they
are confused about it.
Question-2:
Is Facebook and other social network site is discovering
and learning new information to our daily life?
Answer: Yes 70%, No-20%, Not Respond-10%
From the 30 people
of the survey, 70% people
answer yes and it indicates that, Facebook and other social network site is discovering and
learning new information. Rest of
the people did not respond and they are confused about it. Facebook social
media sites not only helps people stay in touch with existing contacts, but
also aids in the discovering and learning new information to our daily life. Social
media site help the people to share common interests. Facebook social media sites
open up the possibilities of discovering and learning new information, sharing
ideas and interacting with others. 20%
people respond no and it is indicates that, they do not believe that, Social
networking site is discovering and learning new information. They are not support this because this is
not actual way of learning and discovering knowledge (Web master view 2007).
Question-3:
Is Facebook and other social network site is a great
potential of social media for marketing products and promotion of other
e-marketing goods in online?
Answer: Yes 50%, No-20%, Not Respond-30%
In the recent time the social media marketing trough social network like
Facebook, Twitter etc. is being used to attract the customer segments by the
organizations. Is Marketers have discovered the great potential of social media
when it comes to reaching potential clients. It is common to find companies
with Facebook pages and Twitter accounts using them as a way of interacting
with clients (Nie, 2001). . We presented the
question to check the propensity of Facebook and other social network site to
be potential of social media for
marketing products and promotion of other e-marketing goods in online. From the 30 people of the survey, 50% people answer yes and it indicates that,
Facebook and other social network site is great potential of
social media for marketing products and promotion of other e-marketing goods in
online. Rest of 30% responded did not
respond and they are confused about it. Some companies
have even created special accounts for solving customer problems and handling
their complaints. Social media is also being used as a way of attracting new
clients and promoting products and services (Margaret, Markovitz and Adam et al. 2009). Social media has also changed the influence that
people have. 20% people
respond no and it is indicates that, they do not believe that, Social
networking site is not great potential of social media for marketing products and promotion of
other e-marketing goods in online (Greenhow, & Robelia,
2008).
.
Question-4:
Is Facebook and other social network site is has significant impact on our
study life and personal life?
Answer: Yes 50%, No-20%, Not Respond-30%
To analyze the
impact of Facebook, the largest social network site of the word, on the users’ personal
and study life; the researcher presented the question within the questionnaire
designed for the selected people. When the researcher presented the question to
the selected people, the feedback from them was mixed. Some has given the positive impressions, some
provided opposite and some was neutral about the matter. The researcher
presented the question to the selected 30 people. Specifically, the result was
from the 30 people of the survey: Among our surveyed people, 50% people answer yes regarding the question.
They believe that face book has a significant impact on the study and personal
life of them. The tendency regarding the
answer of these 50% people of the sample visualize that Facebook has the
significant impact within the study life and the personal life. Facebook and
other social network site is discovering and learning new information. 20% people respond no and it is indicates
that, they do not believe that, Social networking site is discovering and
learning new information. They don’t
take the Facebook as significance fact for their personal and the study life. Rest
of 30% responded did not respond and they are confused about it.
Question-5:
Is Facebook and other social network site has significant impact in our life as well as it becomes more and more
integrated with other parts of our lives?
Answer: Yes 70%, No-20%, Not Respond-10%
From the 30 people
of the survey, 70% people
answer yes and it indicates that, Facebook and other social network site is has
significant impact in our life as
well as it becomes more and more integrated with other parts of our lives. 20% people respond no and it is indicates
that, they do not believe that, Social networking site is has significant
impact in our life as well as it becomes more
and more integrated with other parts of our lives. Rest of 10% responded did not respond and
they are confused about that weather it has significant impact in our life as well as it becomes more and more
integrated with other parts of our lives.
From the research,
investigator finds out the real life significance and usefulness of Facebook in
our daily life(The New York Times2007).The most popular
social networking website in the world is Facebook. In recent times,Facebook is
increasingly more important to any aspect of our life(Business
insider 2010).The social networking has several advantages and disadvantages of using
Facebook in our daily life communication. It facilitates companies to have
conversations directly with the customers. So, trust and brand building can be
improved not only with the current buyers but also for the new prospects (Daniel, N.
2009).The social network Facebook has made the clients to be more acquainted
with the organizations, which is a golden rule of marketing. This research
project helps to demonstrate and focus on the usefulness of the Facebook using
as social network. The social network has become a good place to showcase the
products and services for free. Being a social networking site, many teens use
it to keep in touch with one another(Daily Trojan 2010).Facebook presents
the ability to work together, imparting new ideas or information and discussing
about the topics or subjects of interest(Condon, B. 2012). The social
network is free but also provides a chance to organizations to buy Facebook
ads. These Facebook Ads have also become a very good promotional strategy
nowadays for companies. Facebook Pages and the other official Pages are used by
Groups. Facebook and
other social network site is trusted source for news delivery. Some teachers use
the social network to improve their learning. Information can be spread very
fast using these websites.70% people
answer yes and it indicates that, Facebook and other social network site is discovering and
learning new information. Some students use
Facebook to keep in contact with their teachers to clear up doubts (Web master
view 2007).Young Facebook users also like to share photographs and their personal
information including their daily routine and interests. They can send notes to
their contacts and post it too (Margaret,
Markovitzand Adamet al. 2009).
Marketers have discovered the great potential of social media when it
comes to reaching potential clients. From the 30 people of the survey, 50% people answer yes and it indicates that,
Facebook and other social network site is great potential of
social media for marketing products and promotion of other e-marketing goods in
online. Rest of 30% responded did not
respond and they are confused about it (Rich, 2008). Facebook and other social network site is discovering and
learning new information. It is used by students to meet their friends and
loved ones including those who are in contact or the ones who are not in
contact for a large period of time(Andy, K. 2009).20% people respond no and it is indicates
that, they do not believe that, Social networking site is discovering and
learning new information. Facebook Groups
can be used for bringing together groups of Facebook users together, who share
similar interests, while in Pages users can interact with the page owner or
among themselves(Canven 2008).Facebook and other social network site is has
significant impact in our life as
well as it becomes more and more integrated with other parts of our lives. Some mobile phones include Facebook, which provides
the feature to check up to date Facebook posts, status and other information (The daily
beast 2008).
Lastly, investigator finds out the actual
advantages and disadvantages of using social network like Facebook which is
given in the You Tube website as video clip. Anyone can click the source link
and see the video and can realize the main advantages and disadvantages of
using Facebook as social network(Andy, K. 2009).
Figure: YouTube uploaded the main Advantages and
Disadvantages of using Facebook
It is one of the
most trafficked website right now next only to Google. It has become important
for individuals from various sectors including people studying, working or
living at home(Telegraph 2010). Facebook is
increasingly more important to any aspect of our lifeOver 800 million users’
uses this social networking website. Facebook users have been growing rapidly
in comparison to other website users. As a lot of individuals are joining
social networking websites, it has become an integral part of a lot of
organizations (Business insider 2010).
1)
Nie, N. H. (2001). Sociability, interpersonal
relations, and the Internet: Reconciling conflicting findings. American Behavioural Scientist.
45 (3), 420–35.
2)
3)
Rich, M. (2008, July 27). Literacy debate: Online, R U really reading? New York Times, pp. 1, 14‐15
4)
Greenhow, C. & Robelia, E. (2008). Old communication, new literacies: Social network sites as social learning resources. Journal of Computer‐mediated Communication. 14(4), 1130‐1161.
5)
The daily
beast (2008) impact of social media in our life [Online blog] available from
<http://www.thedailybeast.com/newsweek/blogs/the-human-condition/2010/07/20/10-ways-facebook-can-ruin-your-life.html>[Retrieved on 10 March 2013]
6)
Condon, B.
(2012) Advantages of using Facebook U.S. News. Associated Press:ISBN
978-0-7456-5209-2
8)
Schroeder, S. (2011) Advantages and Disadvantages of using
Facebook.Avenuepress
9)
Web master
view (2007) role of social media in our daily life [Online] available from <http://www.webmasterview.com/2011/12/social-media-role-in-daily-life/>[Retrieved on 11 March 2013]
10) Richmond, Riva (2007) "Enterprise:
Facebook, a Marketer's Friend; Site Offers Platform To Tout Products, Interact
With Users". Wall Street Journal. p. B4.
11) Daily Trojan (2010) [Online] available from
<http://dailytrojan.com/2011/02/16/facebook-has-become-an-integral-part-of-life/> [Retrieved on 15 March 2013]
12) The next web (2009) Facebook in our everyday
lives [Online] available from <http://thenextweb.com/socialmedia/2010/09/09/facebook-in-our-everyday-lives/>[Retrieved on 17 April 2013]
13) Margaret,
Markovitz and Adam; et al. (2009)
"THE 100 Greatest Movies, TV Shows, Albums, Books, Characters, Scenes,
Episodes, Songs, Dresses, Music Videos, and Trends that entertained us over the
10 Years". Entertainment Weekly ((1079/1080):74–84) (New York)
14) Mashable (2007) social media changing lives
[Online] available from <http://mashable.com/2009/10/16/social-media-changing-lives/>[Retrieved on 20 April 2013]
15) Telegraph (2010) importance of the social
networking website: Facebook in our daily life [Online] available from <http://my.telegraph.co.uk/ilovefacebook/ranibrza/4/the-importance-of-the-social-networking-website-facebook-in-our-daily-life/>[Retrieved on 21 April 2013]
16) Finance (2008) effect of social networking to
changing world [Online] available from <http://finance.yahoo.com/blogs/daily-ticker/facebook-effect-social-network-changed-world-122656206.html>[Retrieved on 25 April 2013]
17) Canven (2008) importance of the social
networking website [Online] available from <http://www.canven.ca/apps/blog/the-impact-of-facebooks-dominance-on-our>[Retrieved on 28 April 2013]
18) Business insider (2010) Facebook in our daily
life [Online] available from <http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10>[Retrieved on 02 May 2013]
19) Daniel, N. (2009) "What is Social Media? What
are Social Media Sites?"[Online]
20) Available at: <http://webtrends.about.com/od/web20/a/social-media.htm> [Retrieved on May 8, 2013]
21) Saunders et al.,
(2009) Onion model, Handbook for research methodology, (5th
edition), New York, Practice hall,
22) Andy,
K. (2009) "Social Networks: Facebook Takes Over Top Spot, Twitter Climbs". Compete Pulse blog.
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- academicadimabusiness_main_Blog1_1x1_as -->
<ins class="adsbygoogle"
style="display:block"
data-ad-client="ca-pub-4955949305110806"
data-ad-slot="2727269776"
data-ad-format="auto"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<!-- academicadimabusiness_main_Blog1_1x1_as -->
<ins class="adsbygoogle"
style="display:block"
data-ad-client="ca-pub-4955949305110806"
data-ad-slot="2727269776"
data-ad-format="auto"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
This methodology
is described by the Saunders and it is given to the following
Figure- 1: Project or research methodology (Onion model)
Source: Saunders et al., (2009)
Project tasks and
time scheduling is the important work for project manager. Investigator
outlines the project tasks before in the proposal and it are not changed than
that was previous plan of activities of research project and activities as well
as time schedule of the project is given below
Action plan
title
|
Task
|
Date
|
Preparation
|
Preparation
stage of the research process includes the logistics, component and time
line.
|
1st
January-10th January 2013
|
Design
|
In this stage
the researcher explore the collected data. The researcher designs the
questionnaires and sort out the answer of the research work.
|
10th
January -20th January 2013
|
Data collection
phase
|
In this stage
the researcher select the appropriate data collection method and try to find
out the appropriate data for the research work.
|
20th
January -25th January 2013
|
Analysis phase
|
In the analysis
stage the researcher make a recommendation and conclusion about the research
work by using the proper data analysis.
|
25th
January -30th January 2013
|
Final phase
|
In this phase
the researcher tries to find out the findings of the research work and they
are presented in appropriate manner.
|
1st
February-10th January 2013
|
Researcher
surveyed the 30 people for this purpose and researcher
has made 5 questioners for survey purpose. The research strategy of data
collection for this purpose is primary data collection method by survey. In this research project work, the researcher
followed the questioner strategy and survey strategy to data
collection. Sample size is taken as a measurable and convenient quantity. There
are 30 people selected for the survey purpose. Among the 30 people, the researcher has selected 15
friends from Bangladesh which is his home country. Among these 15 peoples, five are the
relatives of the researcher stays in Bangladesh, five are the family friends
and rests five are the common friends of the researcher from Bangladesh.
Researcher stays in UK. To form the sample size of his survey, he has gathered
7 friends within UK to whom he has provided the questionnaire to get the
feedback. For the same purpose, the
researcher surveyed Two Pakistani, two Indian, one Chinese, one American, one
African, and one Australian people. He conducted survey, when he was talking
with the selected people through the Facebook. In this time the researcher
presented the questions to the person and collected data from chatting bar for
further use. Not only that but also, sometimes he has provided the
questionnaire by attaching as massage in the chat bar to the respondent. After
filling the questionnaire, the respondent sent it back within the same process.
Survey Questioners
Question-1: Is Facebook and other social network site is
trusted source for news delivery?
Question-2: Is Facebook and other social network site is
discovering
and learning new information to our daily life?
Question-3: Is Facebook and other social network site is
a great
potential of social media for marketing products and promotion of other
e-marketing goods in online?
Question-4: Is Facebook and other social network site is
has significant impact on our study life and personal life?
Question-5: Is Facebook and other social network site
has significant impact in our life as
well as it becomes more and more integrated with other parts of our lives?
From the research, investigator tries to find out
the real life significance and usefulness of Facebook in our daily life. The
social networking has several advantages and disadvantages of using Facebook in
our daily life communication. Peoplemay learn more about the negative side of
excessive using of Facebook. This research project will help to demonstrate and
focus on the usefulness of the Facebook using as social network. It will help
the people to concern about the disadvantages of online social networking system
and from this research result. They can effectively use this site as their
communication method.
There are lots of
resources is needed to the research project. Researcher project need to human
resources, physical resources, money and time and so on. Researcher needed
respondents, survey questioner, and computer as physical resources. Internet
connection needs money and to complete the research, it needed time. For
conducting the research, it is needed the time, money, physical resource like
laptop, papers, statistical tools and software, human resource for the survey,
internet modem for online survey, questioner papers, and survey materials like
transistors or mobile phone for recording the respondents answer.Researcher started
work at 1st January-10th January 2013 and it ends at 1st
February-10th January 2013.It required about 20 days for survey and
rest of the project work needed required time which is given in the last part
of the project outline as a time framework for the project.Project budget was 500
pound for whole project completion. For the survey purpose, human resource also
needed and an assistant researcher along with 10 field surveyors worked for
assisting and survey work for project completion.
No comments:
Post a Comment